Minnesota Roller Derby “Glow” Campaign
About the Campaign
Minnesota Roller Derby (MNRD) (formerly Minnesota Roller Girls) enlists the voluntary services of local artists for each bout/game. I’ve personally designed thematic bouts for three campaigns: “Pleasure to Burn” in 2016, “Stayin’ a Hive” in 2017, and “This Bout About to Glow” featured here. Each campaign consisted of the artist coming up with a concept, pitching it to the league, then designing a full-size poster, digital marketing pieces including Instagram, Facebook, Twitter, and Snapchat posts, t-shirt designs, and a small enamel button.
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